I Am Going Into The Dragons' Den - CBC-TV

Weight loss expert will stress mission

Canadians spend $5 Billion on weight loss

Twice as many overweight Canadians despite $3 Trillion in health care spending

HAMILTON: Hamilton weight loss guru Lee Fairbanks will be entering The Dragons’ Den this fall. The Keep Canada Slim president has been chosen as a contestant for the popular CBC television reality program. Filming for next fall's series begins in May.

The Dragons’ Den gives small business owners the opportunity to pitch their ideas to successful multi-millionaire investors. Last year the Dragons invested more than $9 million in these ventures. The show has more than one million weekly viewers.

Fairbanks is excited about the opportunity and confident that The Dragons will choose to partner with him on the expansion of his business across Canada. He said he intends to stress the mission of Keep Canada Slim as well as the money.

“The timing is perfect for this opportunity with us" explains Fairbanks. "Canada is facing the greatest health crisis in its history and that is the dramatic increase in the number of overweight and obese people. Obesity leads to degenerative disease but our government health agencies have proven to be incapable of meeting this crisis. Despite spending more than $3 trillion in the past 30 years on health care we now have twice as many overweight and obese people.”

“As the Baby Boomers, the world's most obese people, move into their 60s the burden on our health care system will become impossible to fund. Keep Canada Slim is the only viable solution to this crisis because it is the only commercially available program that is not based on yo-yo diet principles."

"The Boomers are at a loss as to how to prevent weight gain and its resulting degenerative diseases since every diet program they have attempted has resulted in the yo-yo effect and has caused them to become fatter. Those who used exercise to maintain their weight are now finding with age it is impossible to keep up the pace. Canadians currently spend more than $5 billion on weight loss programs that have a failure rate of more than 90 per cent.”

“Keep Canada Slim is the only commercially available program that teaches weight loss without exercise, and without the rebound effect. It is the only program that can be effectively self-taught and is therefore available to every Canadian no matter where they live. And it is also the most economical option. I am confident that the Dragons will recognize the phenomenal business opportunity this combination of events provides."

Keep Canada Slim provides a step-by-step multi-media approach to changing shopping, cooking and eating habits for weight control and better health. The system was refined through personal consultations with thousands of Canadians over the past 11 years in wellness offices across the country. Today the system is available to the general public in CD form, DVD and written material.

Keep Canada Slim can be purchased through the company website at www.keepcanadaslim.com or through registered consultants at offices across the country in London, Simcoe, Alliston, St. Catharines, Newmarket, Brantford, Timmins, Stoney Creek, Hamilton, Winnipeg, and Sundre, Alberta.

Filming for the Keep Canada Slim segment of the show will be held on May 7 but Fairbanks is sworn to secrecy on the Dragon's decision until the show airs in September.


Contact:
Lee Fairbanks, President, Keep Canada Slim
bigskinny@keepcanadaslim.com
905.628.0279

Richard Maerov, Producer, The Dragons’ Den
richard.maerov@cbc.ca
416.205.3819